Lessons I've learned from keyword research

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. The old saying that “life is a journey, not a destination” can also be applied to SEO. In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with duplicate content, poor server configuration or poor site architecture. Identifying and fixing potential issues like these is essential for any website to be successful online. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good.

Follow a consistent cadence towards link building

This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. Find the most relevant and search keywords that relate to the content you provide and then add those keywords to your site text. Use the word a few times within the page in a way that relates to the rest of the text and is natural. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed. You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites. Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content.

Audit your profile, looking for issues with regards to page impressions

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. There are a number of off-page optimization strategies that can improve a website’s competitiveness within search engines. Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. Keyword research can be done using free tools. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer’s shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the customer by having purchased your product or service.

Everything you need to know about static pages

According to SEO Consultant, Gaz Hall: "There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords." Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. You may have heard or been told “just write great content”. While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course it’s important to regularly refresh and update your content—in fact, it’s vital, but making too many changes all at once will certainly impact ranking stability.

So lets talk about canonical URLs and its importance to digital marketing

What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (Return On Investment) based on how SEO works. A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page

Consistent doesn't mean identical. when you're discussing domain authority

Also, the landing page’s content is often limited, and you cannot write whatever you want wherever you want. Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows down page load times. Moving all of the formatting attributes to an external .css file can also speed up load times and make your website much more search-friendly. Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways.