Maybe webmaster tools will be a thing of the past

Google wants to send people to the best content. Faster is better for the user, so Google gives fast sites a bump. You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or would like to save yourself some time, I would recommend hiring someone to find the domains for you. CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. You notice a spike in users or customers from a particular country or region.

When auditing your site, take time to think about content

Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO. Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up.

Design + CTR = Greatness

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Link outreach is a bit “old school” but can still be quite powerful. Websites can benefit from mixing evergreen content with their fresh posts and pages. Most SEO consultants are looking to build backlinks. The keywords you use must appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced. On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand what it is about.

Google ranking factors can be affected by meta tags

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn’t stop you from doing something that has more of a “shock factor.” Something a little more controversial can draw in big crowds, which translates to a lot of clicks and comments." In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to do that is to have agencies and clients work closely together throughout the process. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available.

Take care when dealing with web 2.0

When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along with a bunch of tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a few lines below. Both of these contain your competitor’s keywords. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. Wouldn’t it be cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in? Speaking from experience, I have often seen product manufacturers describe a product from their point of view.

I urge you to think about Google algorithms

Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. When it comes to growing your business online, there’s nothing more powerful than organic traffic from search engines. You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you’re still not seeing any serious organic traffic from your blog and you’ve never managed to see a blog post rank anywhere near the heralded first page of Google search results, no matter how much you try to cram in those keywords. Where are you going wrong?